On the one hand, consumers are getting more health conscious, which leads to a higher in sports, and on the other hand there is the hectic pace of life, which is why people look for quick and easy-to-go food options. Many consumers are consciously looking for a higher protein diet. Others have to eat a higher protein diet because they have a protein deficiency. A combination of these factors means that the demand for sports drinks and protein drinks is higher than ever. We are not only talking about classic protein smoothies here, which are still in high demand, but also about refreshing, clear, thirst-quenching protein drinks.

The target group for protein drinks is a large one. From athletes and bodybuilders and people with protein deficiency to the beauty market. Protein drinks are popular everywhere. While athletes like to drink them for muscle building, health and overall performance, the beauty market likes them with collagen. An ingredient for being beautiful. Beautiful skin, no wrinkles and strong muscles. A nice marketing strategy, we would say.

Healthy and easy-to-drink, however, does not mean that people are willing to give up taste. The expectation bar for beverage producers is also very high for protein drinks. We at AKRAS, are here to help you exceed this expectation.