7. April 2014
AKRAS presents more naturalness through AkraCloud™
AkraCloud™ – The natural turbidity and taste solution for beverages
There is a trend to replace additives in food by food and products derived from them. Consumers are increasingly reaching for natural foods. Clear concepts around naturalness are becoming a major competitive factor. For this reason, AKRAS has been working in recent years on the development of a new, natural clouding agent for use in low-juice beverages.
CEO of AKRAS, Dr. Martin Krasny adds: “We are proud to present our latest innovation AkraCloud™. AkraCloud™ creates new possibilities in development and production, as it can be declared ‘E-numbers free'”. The turbidity is obtained from fruit components with naturally clouding and flavoring properties.
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